Where beauty meets business. Industry trends, branding tips, and insider knowledge to help you launch and scale your own cosmetics line. Built by formulators. Written for entrepreneurs.

Collection of colorful bottles and tubes of L.O. Maintenance skincare and body products, along with a blue travel bag with a green zipper and a red tag.

Spotlight Article

Design Trends That Define Beauty Branding in 2026

Big words. Wonky designs. Dreamlike figures. Is that what we can expect from beauty branding and design trends? Yes, yes, and yes.

In 2026, beauty brands are fully leaning into maximalism and embracing child-like drawings while satisfying our appetite for escapism through AI-generated surrealism.

So if you want your brand to turn heads, read about the 2026 trends to watch.

What we are reading this week

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Whatever it is, the way you tell your story online can make all the difference.”

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A close-up of a person with dark skin holding a small tube of skincare product near their lips. The person has closed eyes and shiny lips.

Beauty

Dive into the trends, tips, and tricks that actually make a difference. From products to techniques, we break it down so you can experiment, innovate, and level up your brand.

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Business

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A mirror reflects rectangular boxes labeled 'Pleasing,' 'Big Lip + Cheek,' and 'Please' on a light-colored surface. Two teal-colored plastic tags with the word 'Pleasing' and a red tassel are also visible.

Design

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Trends

Ilze Folkmane, Head of Marketing and Chief Editor, Selfnamed

Ilze Folkmane, Head of Marketing and Chief Editor, Selfnamed

Black and white photo of a young woman with wavy short hair, sunglasses resting on her head, wearing a casual crew neck shirt, looking at the camera with a slight smile.

Anete Ezera, Content & Blog Manager

Anete Ezera, Content & Blog Manager

A young woman with blonde hair and fair skin smiling at the camera, wearing a black sleeveless top, sitting in front of a window with wooden blinds.