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Spotlight Article

Design Trends That Define Beauty Branding in 2026

Big words. Wonky designs. Dreamlike figures. Is that what we can expect from beauty branding and design trends? Yes, yes, and yes.

In 2026, beauty brands are fully leaning into maximalism and embracing child-like drawings while satisfying our appetite for escapism through AI-generated surrealism.

So if you want your brand to turn heads, read about the 2026 trends to watch.

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What we are reading this week

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Whatever it is, the way you tell your story online can make all the difference.”

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Beauty

Dive into the trends, tips, and tricks that actually make a difference. From products to techniques, we break it down so you can experiment, innovate, and level up your brand.

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Actionable guides, smart strategies, and real examples you can use today. We show you how to grow, scale, and run your beauty business with confidence.

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Your brand should grab attention – and keep it. Explore practical design tips, branding inspiration, and creative examples. We show you how to create visuals people can’t forget.

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Ilze Folkmane, Head of Marketing and Chief Editor, Selfnamed

Ilze Folkmane, Head of Marketing and Chief Editor, Selfnamed

Anete Ezera, Content & Blog Manager

Anete Ezera, Content & Blog Manager