Spotlight Article

Design Trends That Define Beauty Branding in 2026

Big words. Wonky designs. Dreamlike figures. Is that what we can expect from beauty branding and design trends? Yes, yes, and yes.

In 2026, beauty brands are fully leaning into maximalism and embracing child-like drawings while satisfying our appetite for escapism through AI-generated surrealism.

So if you want your brand to turn heads, read about the 2026 trends to watch.

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What we are reading this week

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Whatever it is, the way you tell your story online can make all the difference.”

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Trends

Ilze Folkmane, Head of Marketing and Chief Editor, Selfnamed

Ilze Folkmane, Head of Marketing and Chief Editor, Selfnamed

Anete Ezera, Content & Blog Manager

Anete Ezera, Content & Blog Manager