10 Celebrity Owned Skincare Brands For Your Inspiration
It's nothing new for celebrities to venture into the world of beauty and skincare. Gone are the days when A-listers merely lent their faces to established brands. Today, more than ever, they're transforming into the visionaries behind their own beauty empires. The celebrity owned skincare landscape is expanding rapidly, with stars turning their passion for self-care into tangible, luxurious products that resonate with fans across the globe.
Keeping up with the ever-growing list of these entrepreneurial celebrities can be challenging, but fear not. In this blog article, we'll navigate through the realm where Hollywood meets skincare innovation.
From iconic actors to chart-topping musicians, these celebrities are sharing their skincare secrets in hopes to redefine the beauty standards.
Rare Beauty by Selena Gomez
Source: rarebeauty.com
In 2019 the singer and actress Selena Gomez founded Rare Beauty. This brand is especially notable for its high-quality blushes and lip oils. In 2023, it was the third most successful celebrity beauty brand in the world.
Rare Beauty mission statement claims to “break down unrealistic standards of perfection”. It sets itself apart from other brands in the industry by placing a focus on the importance of mental health.
Image source: rarebeauty.com
“I think Rare Beauty can be more than a beauty brand – it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.”
Fenty Beauty by Rihanna
Source: fentybeauty.com
Talking about most successful celebrity beauty brands, here's one that has claimed the number one spot for some time now.
Founded in 2017, its CEO, singer and actress, Rihanna started a Fenty Beauty line that branched off from her lingerie and loungewear company. After years and years of experimenting with the best beauty products in the world, the star still saw a void in the industry for products that performed across all skin types and tones.
Image source: fentybeauty.com
“Makeup is there for you to play with. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.”
LolaVie by Jennifer Aniston
Source: lolavie.com
For a woman, whose hair dictated the fashion trends for a whole decade and being famous for her hair, it only makes sense that she would found a hair care company.
In 2021, Jennifer Aniston founded an unthinkably chic and minimalistic brand named LolaVie. The Friends star has spent years following health research, and eventually became inspired to spread her passion. The result was a carefully formulated, pared-down line of shampoos and conditioners.
Image source: lolavie.com
“Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.”
Humanrace by Pharrell Williams
Source: humanrace.com
It's nice to see that men's skincare is becoming more normalised and popular. And it definitely helps to have famous men spreading the important message of moisturising.
Pharrell Williams is a man of many talents – singer, rapper, songwriter, record producer, composer, fashion designer… And, yes, a skincare entrepreneur.
Pharrell founded the gender-neutral skincare line Humanrace in the pivotal 2020. The goods are clean and effective, but they also come in recyclable and refillable packaging. The brand philosophy states: “We believe that the way our products make you feel when you use them, wear them, or see them in your home is just as important as their function and quality. That's why we only consider a product successful if it is necessary, useful, and beautiful.”
Image source: humanrace.com
Papatui by Dwayne 'The Rock' Johnson
Source: papatui.com
Another man, that very recently launched his new skincare line, is Dwayne 'The Rock' Johnson.
The Rock has lived many lives in his 51 years – wrestler, actor, father, to name a few – however, last week he launched his new skincare line, PAPATUI. Named after the star's grandfather, Papa Tui, who taught him the power of personal presentation, the new men's grooming products include moisturisers, eye creams, body washes and tattoo lotions.
The PAPATUI statement says: “Guys Deserve Better. With PAPATUI, looking better and feeling better comes naturally. We formulate products that help guys feel good for themselves and the people who count on them.”
It's also important to point out, that Rock's new brand donates body care and shower products to youth groups focus on at-risk or less privileged youth. They believe that “confidence is critical in the teenage years,” and “having access to quality body care products is important”.
Image source: papatui.com
Cécred by Beyonce
Source: cecred.com
Another newcomer in the celebrity skincare game is the long-awaited Beyonce's brand Cécred, which was launched on February 20th.
Cécred products mainly focus on hair care, offering shampoos, conditioners, different stylers and treatments. Since the brand is so new, we can expect (and hope) that Beyonce will only expand the offer with more products in the near future.
Image source: cecred.com
“It’s been my lifelong dream to create these hair products and bring some of my mother’s teaching to life. We started by prioritizing the needs of textures hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals.”
Goop by Gwyneth Paltrow
Source: goop.com
If you consider yourself pop-culture savvy, then most likely you are already familiar and have an opinion on the founder and CEO Gwyneth Paltrow's Goop empire. This brand has been around for about 15 years, and while people tend to either love it or loathe it, we all have to admit that Goop offers high quality products.
Goop philosophy states: “We do not believe that beauty products need to be toxic to us in order to be luxurious and effective – and we have the clinical testing to prove it.”
Image source: goop.com
Flower by Drew Barrymore
Source: flowerbeauty.com
To help us indulge in wholesome, low maintenance beauty, along came Drew Barrymore back in the far 2012 and introduced us to Flower. Cruelty-free, affordable and fun – Flower is among top 20 most successful celebrity owned beauty brands in the world.
Flower message is simple and clear: “You're already beautiful, now let's play!”
Image source: flowerbeauty.com
Kylie Cosmetics by Kylie Jenner
Source: kyliecosmetics.com
We can't talk about celebrity owned skincare brands without mentioning Kylie Jenner's business, which is the second most successful celebrity beauty brand in the world. Launched in 2014, focusing on lip kits, the company really took a turn in 2019, when Kylie Skin joined Kylie Cosmetics with a seven-piece collection.
The Kylie Cosmetics product offer continues to expand, now consisting of three subcategories: Kylie Cosmetics, Kylie Skin and Kylie Baby.
Image source: kyliecosmetics.com
“I got the best of the best for you guys! All of my formulas are cruelty-free, vegan, gluten-free, paraben and sulfate free. My team and I are constantly working on developing new products for you guys, and I can’t wait to show you what we have in store. It all starts with skin.”
Haus Labs by Lady Gaga
Source: hauslabs.com
Lady Gaga is iconic for her daring and experimental looks, which often include a dose of heavy makeup. However, this doesn't mean you always have to go for neon eye shadows to have fun with Haus Labs.
Created in 2019, Haus Labs combines creativity with technology, and science with kindness, bringing you clean colours. And if you check out their website, it's definitely full of colours.
Image source: hauslabs.com
“My vision for Haus Labs centers around the future of clean makeup, supercharged products with innovative formulations and novel ingredients.”
Check the list below to learn which were the most successful celebrity beauty brands in 2023 based on revenue and social media popularity.
At the beginning of the year, we also talked about the design and branding trends, that we’re going to see in 2024. And, like we predicted, many skincare brands are sticking to minimalistic designs and the “less is more” mentality. Of course, here and there we do see some celebrity brands embracing the whole colour palette, but it is in line with their style and message (e.g. Lady Gaga and Drew Barrymore).
It’s cool and useful to research celebrity brands for inspiration, but the main takeaway should be the importance of niche, your target audience and brand message. All of these celebrity brands have a clear mission or a specific target audience in mind — often both. When working on your skincare brand, think about who is your desired customer, why they need your product and how your product will impact their lives, as well as how it will look like in their home.
Need help with creating designs that truly make your brand stand out? Check out our Design Services.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
