Product Collection Boxes And How To Market Them

EcommerceAcademyProducts
Written By Marta Ķepīte

If you're in the ecommerce business, you most likely have one main goal – to earn more revenue. There are many ways in which retailers go about meeting that goal. While some may choose to focus on customer loyalty programs, others may turn to expanding into B2B wholesale channels. And those are just two examples of the possibilities, but we're here to talk about another great way to help you boost your sales – product bundling and gift sets. 

Product bundling is a strategy in retail that involves creating and selling a curated collection of complementary products that can help you capture both casual browsers and eager-to-buy shoppers. Product bundles and gift sets become especially popular during the holiday season, but it's a tactic that retailers can use all year-round to generate sales.

Why you should offer custom product sets to your customers? 

Product bundling into custom sets is a win-win for both retailers and consumers. For starters, it's a way to boost sales, as it helps increase the perceived value of products in your customer's eyes. 

The top 5 things, a custom product set can do for a brand are: 

  1. Enhance brand awareness 

  2. Deliver an outstanding unboxing experience 

  3. Connect better with customers 

  4. Get higher conversion 

  5. Promote your brand better on social media 

Example of OSEA gift box sets.
Source: oseamalibu.com/collections/skincare-sets-1

As packaging is the first thing to get noticed about your product, businesses today are constantly looking for innovative ways to make it attractive and unique. About 60% of shoppers are more likely to go for attractive custom packages containing the product. And over 60% of customers choose to purchase a product again simply because of its packaging design and experience. Customers are also more inclined to talk about your products and share them on social media, if they enjoy the unboxing experience. 

Designing a custom box tailored to your product is a strategic approach that ensures a seamless fit and enhanced visual appeal. It's a chance to incorporate your brand elements, such as logos, colours, and graphics, into the packaging, which amplifies your brand visibility and your professionalism. In other words, custom-printed boxes serve as mobile billboards, promoting your brand wherever they go. 

You may want to pick colourful designs or bright colours that stand out. Our sales data shows customers being more inclined to purchase brightly-coloured box sets rather than plain looking ones. If possible, you can also offer personalisation, like, putting your customer's name on the box, as it makes up for a great gift. For inspiration, we recommend checking out design and branding trends of 2024!

Example of AESOP gift box set.
Source: aesop.com/de/en/c/gift-guide/seasonal-gift-kits/

Essentially, product sets encourage shoppers to purchase more items and this leads to a higher transaction amount, which is an efficient way to boost revenue. Bundling also reduces marketing and distribution costs in the long run, since customers discover products easier and order multiple items at once. 

Product bundling into sets also gives your customers the chance to try a product they wouldn't have typically purchased as a standalone item. This can help you build customer loyalty and boost brand awareness.

Selfnamed product collection boxes

Aware of the latest market demands and trends, we're excited to introduce our new product collection box sets. There are four different box sets, which include three products each, and they're curated to address specific skin types and needs. The boxes are available for both – standard and dropshipping business models. Boxes themselves are black, but come with a customisable sleeve. 

Anti-Ageing Collection Box 

Created to combat the signs of ageing with premium anti-ageing products. This set features: 

Acne Care Collection Box 

Created to effectively treat and manage acne with this targeted set. The set features: 

Boost Serum Collection Box 

Created to enhance skin vitality with top-tier serum options. This set features: 

Hydra-Glow Collection Box

Created to protect and hydrate the skin for a radiant glow with high-quality customisable skincare solutions. This set features: 

 

8 ideas how to market product collection boxes 

There are many ways how to promote your products bundles. Here are eight strategies to ensure your product boxes catch the attention they deserve. 

Create limited editions 

By introducing limited edition collection boxes, you create a sense of urgency and exclusivity. Customers are more likely to purchase if they know the offer is available for a limited time period. For example, you can create Black Friday limited edition and offer them with a discount or a special deal. Highlight the unique aspects of these boxes, such as exclusive products or special packaging, to enhance their appeal. 

Offer gift sets 

Promote your collection boxes as perfect gifts for various occasions. You can offer your customers to personalise each box for their special purposes, like, for a loved one's birthday. You can also offer them as gift sets for seasonal or national holidays, like, Christmas, Valentine's Day, Mother's Day, and other celebrations. 

Highlight the convenience and thoughtfulness of these ready-made gifts in your marketing materials.  

Example of L'Occitane gift box sets.
Source: loccitane.com/en-us/giftsets

Seasonal and themed designs

Add seasonal or themed designs to attract attention during specific times of the year. For example, the Hydra-Glow Protection Set will be perfect for Spring and Summer season, while Boost Serum Set will be more suited for the colder seasons. 

Offer product bundles

You can offer the product collection boxes as product bundles by emphasising that buying a pre-made set is cheaper than buying the products separately. Plus, it allows your first-time customers a chance to try multiple products at once, that compliment each other and work together to deliver the best results. 

Example of ORIGINS gift box sets.
Source: origins.com/skincare-sets

Highlight sustainability 

With increasing consumer awareness about sustainability, you can emphasise eco-friendly packaging and sustainable skincare packaging in your marketing. Firstly, you can point out that by ordering a collection box, the products will be packaged in one eco-friendly box instead of three separate ones. Secondly, you can showcase how your products are designed with the environment in mind, appealing to the growing number of eco-conscious consumers. 

Leverage social media 

Use social media platforms to showcase your product boxes. Create visually appealing posts, stories, and videos that highlight the contents, benefits, and unique features of each box. Try running contests and giveaways to engage your audience and encourage sharing. 

If you're open to collaborations with influencers, offer to send them a box, which they can feature in an unboxing video to promote your store and your products. 

Email marketing campaigns 

Send targeted email campaigns to your subscriber list, announcing the new product boxes and any special offers. Include high-quality images and detailed descriptions to entice customers. Offer exclusive discounts or early access to email subscribers to foster a sense of exclusivity.

 

Offer product boxes at checkout 

Offering a bundle at checkout can help your customer pull the trigger on multiple items. It's also a smart move for ecommerce stores to increase profit margins and optimise their shopping cart experience. 

If you're selling your products in a brick-and-mortar store, then a sales associate can offer a customer the product boxes for a discounted price. Online, however, it can be presented as messaging during the checkout flow. 

By incorporating Selfnamed product collection boxes into your skincare business strategy and employing these marketing techniques, you can enhance customer satisfaction, increase sales, and set your brand apart from the competition. Product boxes not only provide added value to your customer, but also offer a creative and effective way to showcase your products and boost your brand's appeal. 

How To Start Your Own Skincare Line Using Selfnamed

Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:

  • Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.

  • Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.

  • Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.

Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.

There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!

Marta Ķepīte

Social Media and Content Manager at Selfnamed

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