As the days grow longer and the sun shines brighter, it's not just the season that's changing. Your skincare routine should shift as well. With summer just around the corner, consumers are searching for lighter, fresher products to suit the warmer weather. Meanwhile, those with ecommerce stores or those planning to open one to make the most of the hot season are on the lookout for new skincare essentials to expand their offerings.

Seasonality plays a key role in the skincare industry. As sun exposure increases, people are seeking products that provide essential sun protection and lightweight hydration. The change in seasons presents a perfect opportunity for e-commerce businesses to refresh their product selection and take advantage of the growing demand.

Providing the right summer skincare essentials can not only draw in new customers but also increase sales by meeting the specific needs of the season.

After reading this blog post you will not only know what are the must-have summer skincare products that every ecommerce store should have in stock to make the most of the season. You will also learn which categories you should definitely have covered and additional tips on how to pick the perfect summer collection for your store.

The 12 best summer skincare products to sell

Choosing the right summer skincare products for your ecommerce business can feel a bit overwhelming. With so many choices out there, it's easy to find yourself second-guessing. Should I focus on sun protection? Is it all about hydration? Or should I include something soothing for after-sun care for the warmest days of the year? Figuring out what will truly appeal to your customers and support your sales goals can be a real challenge.

That’s exactly why we’ve put together a list of the 12 best summer skincare products to help you get started. These are what we consider must-have essentials for any skincare line looking to expand its private label product range.

Sun protection

The first thing that probably comes to mind when you think of summer is the sun. Luckily, in recent years, more and more people have become aware of how much damage sun exposure can really do to your skin. As a result, sun protection has gone from a nice-to-have to an absolute essential in any skincare routine.

According to market research agency Mintel, the use of sunscreen for anti-aging purposes increased by 25% in the U.S. alone from 2021 to 2022. Thanks to the "sunscreen boom" in recent years, sun protection formulas have seen significant advancements. Today, there’s a wide range of options available, making it easier than ever for everyone to find a skincare formula and ingredients that suit their skin.

We’re sure you wouldn’t want to miss out on adding new sunscreen options to your product lineup, so let’s take a closer look at some great organic skincare choices.

1. Sun Protection SPF50 Stick, with tint
A mineral-based tinted sun stick designed for those who are always on the move but don’t want to compromise on sun protection for their skin. It’s a great choice for people who prefer skipping foundation during the warmer months. Adding this product to your range could attract the busiest souls looking for an easy solution that blends sun care with light coverage.

Suitable for all skin types, this product offers an effortlessly blendable formula that provides even coverage and broad-spectrum UVA/UVB protection.

2. Sun Protection SPF50 Stick, no tint
With the same benefits as the tinted version, this sunscreen features a non-tinted formula, making it the absolute perfect choice for those who prefer a clean look or want to layer it as an additional step before applying foundation.

This product will appeal to the customers that are seeking a simple daily on-the-go sun protection. It is also the perfect choice for those who want to reapply sunscreen over their makeup, making it a strong selling point.

3. Soothing After-Sun Lotion
Another summer product customers often reach out for is a good after-sun lotion to calm the skin after sun exposure. This organic certified product not only soothes but also nourishes the skin of both face and body. It works wonders combined with our Mineral Sunscreen SPF30 for Face & Body which could possibly be sold as a bundle – a perfect way to prepare your customers for the sunny days.

4. Sunscreen SPF30, with tint
While SPF50 sunscreens are often the go-to choice, not every customer needs that level of protection every day. This tinted, mineral-based sunscreen offers reliable SPF30 coverage along with a hydrating boost, thanks to hyaluronic acid. It’s a great pick for days when the sun isn’t quite as strong. Plus, it blends seamlessly into the skin without leaving a white cast which is something many customers search for in a sunscreen.

5. Mineral Sunscreen SPF30 for Face & Body, no tint
Many customers prioritize protecting their face from sun but the skin on the body needs just as much care. For those who are looking for a practical, all-in-one solution, this mineral sunscreen could become their summer essential. It is a long-lasting and water resistant sunscreen which is formulated to give the skin a much needed hydration and leave no white cast.

Face care

Some might think that after the harsh winter your skin doesn’t need much. However, in summer it is equally important to meet your skin’s needs due to the sun exposure. We have put together a few essentials that we believe make the perfect addition to any summer face care product launch.

6. Sensitive Skin Oil-To-Milk Cleanser
Double cleansing should not be forgotten during summer. It is a crucial step to remove not only sunscreen but also the excess oils your skin produces in warmer weather. This cleanser is specifically made for the customers with sensitive skin. Thanks to its oil-to-milk texture, the cleanser is able to dissolve not only sunscreen but also makeup, making it an ideal choice for any occasion.

7. Sensitive Skin Moisturiser
A common myth many customers believe is that moisturiser isn’t necessary during the summer, especially for those with oily skin. The truth is, skin needs hydration and moisture year-round, regardless of the season. Skipping moisturiser can actually lead to increased oil production and clogged pores or other skin issues.

By adding a soothing face cream specifically formulated for sensitive skin to your offering, you can help debunk this myth while meeting the needs of your customers.

8. Smoothing Eye Cream
Although often neglected, the skin around the eyes is especially thin and requires extra care. Make sure your customers don’t skip this important skincare step by offering them a silky lightweight eye cream which will tighten and rejuvenate the skin around the eyes for a youthful look.

9. Double Hydration Boost Gel
Sun exposure is a major cause of skin dehydration during the summer months. That is why this lightweight gel, which locks in moisture without feeling heavy or greasy, could quickly become one of your customers’ seasonal must-haves. The formula with hyaluronic acid helps diminish the appearance of fine wrinkles, giving the skin a natural plumpness and elasticity.

Body care

In summer, the skin is exposed not only to the sun but also to sweat, environmental pollution, and salt water – all of which can eventually lead to dryness, clogged pores, irritated skin, and even premature aging. To minimize stress on the skin, it’s important that your customers incorporate not only face but also body care products into their routine, such as creams, serums, and cleansers. Here is a list of private label body care products we believe should carry your brand logo this summer:

10. Silk Skin Hand Cream (Woody Amber & Leather/Spices & Sandalwood)
People often neglect hand care, even though the skin on the hands is one of the first areas to show signs of aging. Including a hand cream in your product assortment is a smart way to remind customers that it’s not just for chapped or dry skin in the winter. This silky formula provides deep hydration while nourishing and protecting the skin.

11. Silk Skin Body Serum (Woody Amber & Leather/Spices & Sandalwood)
This body serum goes hand in hand with the hand cream (pun absolutely intended) from the same collection. As the weather warms up, customers often search for more lightweight and fast-absorbing body care alternatives like this serum. What also comes into play are the fresh summery notes – people love when their skincare matches the mood of the season.

12. Sensitive Skin Face & Body Cleanser
Last but not least, a good body (and face) cleanser is the foundation of any skincare routine. This cleanser with minimalistic ingredients, while being gentle to the skin, not only purifies it but also helps maintain its natural moisture level – a must for summer!

How to pick the correct products for your store

Now let’s take a deep breath. After going through our summer recommendations, it might feel like you need to include every single product in your upcoming skincare launch. In fact, what works for one store won’t work for all.

Start by asking yourself: “What problem do I want to help my customers solve?” Is it sun protection? Deep hydration? What are the main needs of this season? After you've defined that, you’ll find it much easier to decide which products are actually worth including.

Whether you decide to go with private label skincare or opt for skincare dropshipping, one thing is clear – the products you choose should reflect your brand’s values and connect with your target market. If your main focus is sustainability, make sure the product is in line with your values. However, if your target audience is younger, highlighting wrinkle-reducing benefits might not be the best fit.

Take a look at your competitors. See what’s working well for them and where they might be falling short. What are they offering? Is there something they’re missing that you can fill? As they say, success leaves clues

Take Evereden for example. Their whole brand revolves around safe and gentle skin and hair care products, designed specifically for kids and teens. They focus on clean, non-toxic ingredients that are combined to care for young, sensitive skin.

Or visit the page of Vintner’s Daughter to get some ideas. Their dedication to performance-driven skincare has attracted a loyal customer base who care about efficient sustainability.

vintnersdaughter homepage — Source: Vinter’s Daughter

Success comes down to understanding what your customers need and not losing your brand’s identity along the way. Right before launch, it’s worth asking yourself: “Does this still feel true to our values?” Remember to always stay true to your brand because you are not just selling, you are also building a community.

Focus on your brand’s essence

Summer is undoubtedly a competitive time to launch a new product line, as many brands are working on their new assortment to make the most of the hot season. But don’t let that stop you! The key to success lies in maintaining your brand’s authenticity, which should resonate in every product you offer.

While choosing the right products may not always be straightforward, one thing is for sure – your customers will guide you. They might not express it directly but acts speak more than words – you just have to keep an eye on their behaviour and analyze their needs, preferences and choices.

To make your launch even easier, consider working with private label manufacturers like Selfnamed. After you’ve selected your products, we’ll take care of the visual presentation of your products.

Stay true and launch through!

Must-Have Summer Skincare Products for Your Ecommerce Store