Top 10 Bestselling Skincare Products of 2024 at Selfnamed

No matter what the trends are, for us at Selfnamed, it is important to create high-quality, sustainable products that do what they promise. We want natural and organic products to become the “new normal”, and we do not want to compromise on effectiveness.

This is the mindset we have behind product development, and we are happy to see that year by year our hard work pays off and we are able to steer the industry into a greener direction.

The very trendy no-make-up look requires high-quality skincare, and this is what we are here to deliver.

This year the natural, healthy look really had its victory march with celebrities embracing their natural looks, rebelling against the conventional beauty standards, from Pamela Anderson’s no-make-up red carpet look to unfiltered selfies of Selena Gomez and Martha Stewart on Instagram.

Achieving great skin starts with using products packed with exceptional ingredients. Looking at this year’s bestselling product list, we see that ingredient-led skincare is still at the top of customer’s choice with vitamin C, hyaluronic acid, niacinamide and peptide-infused products.

Simultaneously, a contrasting “anti-trend” has emerged, where customers gravitate toward simplicity. Essential products like our Moisturizing Day Cream and Anti-Age Day Cream have also made the bestseller list.

We will continue to create more amazing products next year, but in the meantime, here is the list of bestsellers from 2024 for you to enjoy.

Meet our bestsellers of the year

Botox-Like Peptide Serum* 

*Available in the USA as Peptide Serum

Our Botox-Like Peptide Serum is a revolutionary product designed to deliver age-defying results without the need for invasive procedures. This serum harnesses the power of hyaluronic acid and ginkgo extract to visibly reduce the appearance of fine lines and wrinkles, providing a mini facelift in a bottle.

This advanced formula not only smooths and rejuvenates the skin but also stimulates the production of collagen and elastin. These vital proteins enhance the skin's structural integrity, resulting in a firmer, plumper complexion. This product is meant for mature skin types.

Ideal for innovative skincare businesses, this non-invasive serum can be incorporated into daily regimens or used as a targeted treatment. It offers a groundbreaking approach to anti-ageing skincare, promising to transform your clients' skincare routines with its powerful results.

Sunscreen SPF 30 with Tint*

*Not available in the USA

This mineral-based tinted sunscreen with SPF 30 is an innovative product designed to offer high protection against harmful UVA and UVB rays while enhancing skin health. This sunscreen is ideal for businesses looking to provide clients with a comprehensive sun protection solution.

Infused with omega-rich sea buckthorn, this sunscreen delivers essential fatty acids that rejuvenate and repair the skin, promoting overall health and vitality. The tinted formula evens out the complexion, providing a natural finish that doubles as light makeup.

Suitable for all skin types, this sunscreen is an all-in-one solution for sun protection, hydration, and light coverage. It is perfect to offer to clients who want a simplified skincare routine without compromising on effectiveness.

Vitamin C Serum

Selfnamed's Vitamin C Serum is a standout product in our professional skincare line, designed to rejuvenate and brighten the skin. Formulated with 2% natural vitamin C (ascorbyl glucoside), this serum effectively reduces hyperpigmentation and evens out skin tone, providing customers with a radiant, glowing complexion.

Enhanced with ferulic acid, this serum also improves skin firmness. While, sea buckthorn oil, rich in omega fatty acids, nourishes and repairs the skin.

Its lightweight formula is suitable for all skin types, making it a versatile addition to any skincare routine. The result is a youthful look that combats the signs of ageing and environmental stressors, providing a powerful solution for your customers' skincare needs.

Moisturising Day Cream

Infused with natural yet powerful ingredients like bisabolol and multi-molecular-weight hyaluronic acid, this formula helps to calm and reduce redness, penetrating deeply to deliver moisture at multiple skin layers, ensuring lasting hydration for your customers.

Another star ingredient–multi-molecular-weight hyaluronic acid, penetrates deeply to deliver moisture at multiple skin layers, ensuring lasting hydration for your customers.

This product is ideal for all skin types, especially sensitive skin. The lightweight formula absorbs quickly, leaving no greasy residue, ensuring that the skin feels fresh and comfortable throughout the day.

By incorporating Selfnamed's Moisturising Day Cream into your product catalogue, you can provide an effective hydration solution that meets the diverse needs of your customers.

Anti-Age Day Cream

Turn back the hands of time with Selfnamed's Anti-Age Day Cream. Designed to address the signs of ageing, this product is quite popular among consumers due to its promising results. Making it an essential addition to your professional skincare line.

This cream features alteromonas ferment extract, a marine-based ingredient known for its ability to smooth and refine skin texture, providing a more even and youthful appearance. It also has hyaluronic acid, which not only hydrates but also plumps the skin, reducing the appearance of fine lines and wrinkles.

More suited for mature skin, Selfnamed’s Anti-Age Day Cream offers a comprehensive approach to daily skincare.

Double Hydration Boost Gel

If you want to offer your customers a product targeting dry skin, then our Double Hydration Boost Gel is the perfect solution for you and for them!

This product is a hydration powerhouse, formulated with multi-molecular weight hyaluronic acid to create a moisture-locking barrier on the skin, delivering long-lasting hydration and ensuring a smooth, supple, and radiant complexion.

Its lightweight and fast-absorbing texture guarantees comfort and efficacy, providing continuous hydration without any greasy residue.

Natural Retinol-Alternative Oil Serum

Meet the next generation of anti-ageing with Selfnamed's Natural Retinol-Alternative Oil Serum. Featuring bakuchiol, a plant-based alternative to retinol, this serum offers the same skin-renewing benefits without irritation.

Bakuchiol helps to even out skin tone and reduce the appearance of fine lines, providing a gentle yet effective approach to achieving a youthful glow.

The Natural Retinol-Alternative Oil Serum also boasts the nourishing power of rosehip seed oil, rich in essential fatty acids and vitamins that rejuvenate and repair the skin. This combination promotes collagen production, improves elasticity, and leaves the skin radiant.

Its luxurious oil texture ensures easy absorption, making it suitable for all skin types, particularly mature and uneven skin. This serum is ideal if you are seeking to provide a natural yet powerful anti-ageing skincare solution to your customers

Cleansing Foam

Selfnamed’s Cleansing Foam is formulated with rose flower, chamomile, and calendula extracts to effectively remove makeup and impurities while preserving the skin's natural moisture.

The chamomile and calendula extracts work to soothe and heal, providing anti-inflammatory benefits that are perfect for sensitive skin. These botanical ingredients help to calm redness and irritation, leaving your skin feeling balanced and comforted.

This product is designed to help you give your customers a gentle yet effective cleansing solution. With a lightweight and airy texture, it is perfect for all skin types.

AHA Peeling Concentrate

This potent formula is packed with alpha hydroxy acids (AHAs) such as 10% lactic acid which work to exfoliate dead skin cells and promote cell turnover. And the 1% hyaluronic acid ensures your skin remains moisturised and supple throughout the exfoliation process.

Perfect for a weekly skincare ritual, Selfnamed's AHA Peeling Concentrate offers a spa-like experience at home. It offers professional-grade exfoliation without harshness, making it suitable for most skin types.

So, with this product, you can offer your customers a professional-grade exfoliation without harshness, making it suitable for most skin types.

Niacinamide Gel Moisturiser

Our Niacinamide Gel Moisturiser is formulated with 5% niacinamide (vitamin B3), a versatile ingredient renowned for its anti-inflammatory and oil-regulating properties.

This product helps you provide effective skincare solutions for customers with blemishes, dark spots, and acne spots. Beyond its clarifying benefits, this gel moisturiser also soothes and calms the skin, making it an excellent option for sensitive skin.

Regular use results in a more even skin tone and a noticeable reduction in blemishes, a promising offer for your clients.

Prep up your store for a new year

As we wrap up another fantastic year, we want to express our gratitude to you for being part of our journey in the dynamic skincare industry.

We're excited to continue offering you natural and organic white-label skincare products that blend innovation with sustainability.

Stay tuned for more exciting developments and products in the coming year.

Join us in making skincare unique and remarkable!

- Anete, Co-founder of SELFNAMED