A Guide On Integrating Skincare Products Into Your Brand
Whether it's a meticulous 10-step skincare routine or a wash-moisturise-and-go kind of situation, everyone cares for their skin in some way or the other. And the skincare market is continuing to grow — it's predicted to be worth $210.7 billion by 2028. So, It only makes sense to integrate skincare products into an existing brand, as the potential for business expansion is high.
We know better than anyone, that making your own skincare brand requires research and planning, but with these tips, you'll be ready in no time. Whether you're a small boutique owner or a worldwide retail chain, we're here to help you find the right match for your business.
We have sectioned the advice for businesses such as fashion, fitness, pharmacies, hotels, SPA and beauty salons, as well as tips for social media influencers.
Skincare as a part of a fashion brand
Launching a skincare line as a fashion brand is a great way to reach new customers.
As a business creating visual value, it makes sense to broaden the offer with skincare products. After all, you want your customers to look and feel beautiful in their own skin.
While people may only buy new clothes at the start of each season or during sales, they're more likely to buy skincare products more often. It also creates a better potential for influencer marketing, as fashion brands partner with content creators to capitalise on an existing, engaged audience seeking out reviews and tutorials.
As a fashion brand, we suggest choosing a line of facial skincare products, including cleansers, toners, moisturisers, and eye creams. A wider selection of products makes you a true one-stop-shop for all things beauty.
When picking the right type of product, think about your target audience. Are you a trendy brand for Gen Z? Why not include teenage skincare products into your shop? For example, Clarifying Gel and Purifying Toner.
Perhaps you're into men's fashion. Try adding skincare for men by offering such products like sunscreen, 2-in-1 Hair & Body Wash For Men, Hyaluronic Acid Face Cream For Men, Softening Beard Oil or other.
Body care — fitness & skincare
As a fitness brand, tapping into skincare seems to be the logical next step. Your customers are already actively taking care of their body – why not add to the experience with body care products? Most likely, they're not only taking care of their body physically, but also protecting the skin they are in.
Selfnamed offers a variety of body care products, which will be a perfect addition to your customer's gym bag.
If you're a gym and fitness studio owner, creating a custom body skincare line can make you stand out and give a chance for upselling.
Solutions for pharmacies
For pharmacies, the best solution is to create a problem-specific skincare line. For example, pharmacy customers might look for the best skincare products for helping treat acne.
With Selfnamed, you can create an organic skincare line that is certified by ECOCERT.
Dividing skincare lines for different skin types is also a good idea. For example, it would be a great idea to create a skincare line for mature skin, consisting of Gentle Cleansing Milk, Hydrating Toner and Anti-age Day Cream. To see what other products Selfnamed offers for different skin types, check this article here.
Explore also our carefully curated sample sets, which already feature products for specific skin needs.
Personalized skincare for hotels
Imagine, premium quality, organic custom toiletries, soaps, shampoos with your brand! The experiences and amenities your hotel or Airbnb offers can make a big difference in growing your business. Bringing a personal touch to your hotel by providing branded toiletries can really help enhance your hotel's image and is a simple way to promote your business.
Selfnamed offers multiple body and hair care products, which completes your guest’s shower time. Moisturising Shampoo, Moisturising Conditioner, Hydration Body Wash and Moisturising Body Lotion, and more. All the items needed for your guest's comfort – now with your name on it.
SPA & beauty salon skincare lines
Your salon has its own unique identity, from your services to your relationship with your clients.
Now you can build on your most precious asset, your name, by creating your own personal skincare product line.
As an SPA or beauty salon owner, you would like to add products for your customer to use at home to maintain the results achieved on site. It is a special pampering treat for your client and something that will make them remember you even when they're back home.
For SPAs, the best pick from Selfnamed's catalogue would be a personalised Hydration Body Wash and Moisturising Body Lotion.
For beauty salons, we suggest creating a special niche line that goes together with your specific treatments.
Skincare line for content creators
We believe that content creators and influencers deserve to monetise their personal brand in any way they like. Creating a skincare line can be a great way to stand out as a lifestyle community leader. You're already offering your followers various products for their wellbeing. Why not take the next step and offer them your own unique set of skincare? You get to choose products and designs that match your personal brand.
To get started, you'll need to pick a specific item to grab people's attention. This specific product will be your “hero” product.
First, think about your niche. Are you a fitness influencer? You could pick a personalised Hydrating Body Wash. Are you a travelling influencer? Choose SPF30 with tint to always bring with you on your adventures and protect your skin whether you're up in the mountains or on a sunny beach. Products like shampoos and conditioners are all great picks for hairstylists and hair enthusiasts.
In general, a niche product like Ginkgo Gel Booster or CBD Eye Cream is a good choice. Think about which item could be a poster child for your upcoming skincare line and start with that.
Making your own skincare brand is a way to empower your business and create a name for yourself in the beauty industry. With Selfnamed, it's made as easy as ever.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
