How To Choose Skincare Products For Your Upcoming Line?
So, you have decided to start your own skincare line. What now?
Selfnamed offers more than 70 different skincare products – all organic and natural certified. And our team is always working on further expanding our product offer by adding more and more new products, and product categories. Selecting the right products for your skincare business is one of the most important steps you have to take, when getting started. To ease things for you, we've created this article to help you choose skincare products for your upcoming line.
Face Care Products
Selfnamed offers a wide list of products for face care. Cleansers, toners, moisturisers, booster – you name it. If you're planning to build a brand around facial care, then you'll definitely find high-quality organic and natural products in our catalogue.
Cleansers
Every effective beauty routine starts with a smooth canvas – freshly cleaned skin. A facial cleanser is an imperative skincare product that you shouldn't skip, therefore it's a great item to have in your skincare line.
Selfnamed offers four types of cleansers suitable for various skin types. The most universal choice is Micellar Cleansing Water for all skin types. Containing hyaluronic acid, it is a hydrating and soothing formula that removes makeup.
If you're looking to add a cleanser for normal to oily skin, you can choose Clarifying Gel or Purifying Mousse. For dry and mature skin, the best option would be Gentle Cleansing Milk with argan and avocado oils.
Toners
A facial toner balances the skin's pH level after cleansing. It preps the skin to better absorb the ingredients that are in facial creams. It is a good product choice for a wider line of skincare products.
Toners sometimes get a bad rep for allegedly drying out the skin. However, Selfnamed uses natural products and gentle formulas for both oily and dry skin, making it toned and smooth.
The right match for dry and mature skin is Hydrating Toner with hyaluronic acid. For oily skin – Purifying Toner with salicylic acid. Both of them have no added fragrances.
Moisturisers
Moisturiser is usually the first products that pops in mind when thinking about skincare. Even if a person is not into a thorough skincare routine, moisturiser usually is one of the few products used by many, which makes it the perfect universal choice for your new brand.
Selfnamed offers multiple types of moisturisers depending on your skin type. A universal choice is considered the Niacinamide Moisturising Gel that is suitable for all skin types. It helps the skin's tone to appear even and radiant, as well as it reduced pigmentation spots.
Oily and combination skin requires lighter formulas, so for oily skin, we'd recommend choosing Oil-free Hydrating Gel, but for combination skin – Moisturising Day Cream. As for dry and mature skin, you can select the Nourishing Rich Cream.
In all honesty, the best pick comes down to your desired target audience and their skin needs, which is why it's extremely important to know and define your audience, before you get started.
Facial oils
Facial oil adds an extra step into your daily skincare routine. Its goal is to lock in moisture, creating a feeling of a smooth skin. Facial oils can be a part of the moisturising skincare line, but it can also work great as a single speciality item, as they can be used for all skin types.
Age-defying line
People with mature skin need to pay special attention when selecting their skincare products. Since the skin is changing, it requires richer formulas that can plump and smooth it, providing a younger and healthier look.
Selfnamed products like Hydrating Serum and Anti-age Day Cream both contain nourishing hyaluronic acid and anti-age plantkton extract. This allows them to moisturise and plump up the skin, while also smoothing the wrinkles.
Eye creams
The skin around the eyes is approximately one-tenth the thickness of the skin on the rest of your face. In other words, it's extremely thin and delicate – it deserves extra attention and care. So, it's really no wonder eye creams are one of the most popular categories in the skincare industry.
Selfnamed offers a few eye cream options for tired-looking eye zone, helping reduce the puffiness and dark circles. Check out our guide to learn more about taking care of the delicate skin around the eyes.
CBD products
CBD is one of the biggest trends in the world of beauty and skincare. CBD oil contains cannabinoids – soothing compounds that resolve a wide array of beauty issues. Cannabis products also help retain moisturise in the skin. If you want your skincare brand to focus on plant-based, natural products, this is the choice for you.
Currently, Selfnamed offers Calming Eye Cream with CBD oil, Softening Beard Oil and Calming Facial Oil. All of these products are suitable for all skin types.
Boosters
When someone's thinking about the skincare products they need, they rarely think about skin boosters. However, it's a great product for those who want to add a special oomph to their self-care routine. It's particularly a great item for speciality lines, like, personal brands.
Selfnamed offers a couple of boosters: Caffeine Gel Booster and Antioxidant Ginkgo Gel Booster.
Sunscreen
Wearing sunscreen is one of the most important parts of skincare routine. What makes Selfnamed's sunscreen special is that it uses a physical, not the usual chemical protection.
Chemical sunscreen needs to be reapplied every 2 hours, and it penetrates the skin, therefore only working as long as it's on skin. Physical sunscreen, on the other hand, provides a high level UVA/UVB sun protection, as it doesn't penetrate the skin.
Body Care
It's not just the face that requires special attention for it to be healthy and beautiful. Specialised body care products are a great choice, if you're running a hotel, SPA, guest house or beauty salon.
Body wash
Body wash – a product that's used daily by everyone. So, why not create your own personalised body wash? Pick the scents that best represent your brand and could become your customers' favourites.
Body moisturisers & serums
Body moisturisers and serums keep the skin smooth through the day. You can find different options in the Selfnamed catalogue for hands and body.
Hair Care Products
Selfnamed has options for hair care too. Personalised hair products are a great addition to beauty salon lines, as well as for content creators. Combine shampoos with conditioners to offer your customers the best care.
Sample Sets
If you're still unsure which products should be included in your skincare line, we recommend ordering a Selfnamed sample set. There are about 12 different sample sets – each allowing you to try out multiple products and see what works best for you and your brand.
Check out Selfnamed product catalogue for the best private label skincare products manufactured in-house. Whatever is your goal – creating a personalised gift or a full skincare line – you'll find the best private label natural and organic skincare there.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
