How to Create Bold and Eye-Catching Skincare Packaging for Gen Z
SOL collection by Selfnamed
As a member of the Gen Z generation, you are aware of the importance of standing apart. You want to make a statement, whether it’s through your product choices, your social media presence, or your choice of clothing. When it comes to skincare product packaging, this is especially true.
Consumers of Generation Z are drawn to bold, colourful packaging that expresses their individual personalities and ideals. Your skincare packaging should be as colourful and energetic as them in order to appeal to this audience.
To design eye-catching skincare packaging that will appeal to Gen Z customers, here are some guidelines to stick to:
Use strong, vivid colours — Gen Z customers are drawn to these hues, so don't be hesitant to go all out with your packaging. Pick a colour scheme that appeals to your target market and expresses the personality of your business.
Get inventive with patterns and textures — Gen Z customers adore packaging that has intriguing patterns and textures in addition to bright colours. To make your package stand out on the shelf, think about using geometric shapes, abstract patterns, or even metallic accents.
Keep it green — Gen Z consumers place a high priority on sustainability, therefore it's critical to make sure your packaging is green. Use easily recyclable or compostable materials, and be sure to clearly identify your packaging with instructions on how to dispose of it.
Use unusual sizes and shapes — The days of dull rectangle skincare packaging are long gone. Don't be afraid to experiment with various shapes and sizes because Gen Z customers are drawn to packaging that is distinctive and unexpected. To make your packaging stand out, think about employing rounded corners, trapezoidal shapes, or even curved edges.
With these tips — design bright, striking skincare packaging that will appeal to Gen Z customers and make your brand stand out in a crowded market by using the advice in this article.
Scroll down, enjoy the Gen Z style collection SOL, created by Selfnamed design team, and get inspired for your own skincare line!
Products in the collection:
Want us to create the packaging design for you? Apply for Design Service here.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
