How To Start Your Own Skincare Line?
That's the question. But don't worry – we're here to help you along the way!
Whether you're a business owner, a content creator looking for ways to expand your merchandise, or just looking for a side hustle, starting a skincare line can be a great way to make a name for yourself in the beauty industry.
To get started with ease, let's discuss the main steps to consider beforehand – selecting your niche, target audience, developing a brand identity and choosing a product line.
Define your target audience
The fundamental step of creating a skincare line is defining a niche and, hence, your target audience. For this, you'll need to do some market research.
Ask yourself questions like, what's lacking in the market, what kind of products people are looking for, what kind of things you'd like to buy yourself? And you should also think about whether you want to address the needs of your local market or a global one. The answers will point you in the direction of your niche and target audience.
Skincare products are not one-size-fits-all, so it's important to cater to a specific demographic or a specific concern. A concise customer profile is crucial for all further brand planning that will prevent you from going in circles trying to be everything for everyone.
There are many factors to consider such as age, gender, and skin concerns. Think about the type of skincare your ideal customer might be interested in. Do they have sensitive skin? Do they have wrinkles? Perhaps they have acne?
Once you know who your target market is, you can begin to build a brand that will stand out for this specific audience.
The key takeaway here is – whatever you choose to create, its purpose is to solve someone's problem.
2. Develop your brand
When it comes to skincare, branding is the key element for success that can make or break your it for you.
Your brand is what will make you unique and recognisable in a sea of skincare products. Depending on your chosen niche, think about what kind of image you want your skincare line to project. Do you want it to be luxurious and high-end, or more natural and down-to-earth?
Determining your values is the foundations of your brand identity and will be the driving force behind all of your marketing efforts.
Once you get the general idea about your skincare line's identity, start brainstorming potential brand names, colour schemes and design elements that fit the image. Combining a modern, yet timeless look is a good idea to ensure your packaging design looks up-to-date for as long as possible. It is also important to be consistent with your branding.
Make sure that all your marketing materials, including your website and social media accounts, reflect the same feel so that customers can easily recognise you.
To get some inspiration, check the latest trends in cosmetics packaging.
To look for inspiration, use sites like:
Have design ideas but don't know how to make them come to life? Check out Selfnamed Design Services, where we turn your vision into reality!
Example 1 product, 2 audiences.
Targets
younger audience.
Colourful, sunny, filled with gradients and very modern fonts.
Targets audience in pharmacies.
Technical and detailed design
3. Choose a product line
The next step on how to start a skincare product line is identifying the type of products you want to offer. Your products should appeal to your customers by helping them achieve the results they're looking for.
Do you want to focus on face care, body care, hair care, or all? Within those categories, there are endless possibilities – cleansers, toners, moisturisers, serums, oils, and so on. Consider what kinds of products your target audience might be looking for and add them to your line.
One way to narrow down your choices is to think about what type of skin your customers have. Do they tend to have dry skin, oily, sensitive, or a combination skin? This can help you select the products to focus on. For example, if you're targeting people with sensitive skin, you might want to focus on gentle cleansing and hydration products.
For a quicker start, we recommend ordering a custom sample set. It's a simple and easy way to start your brand. Just upload the logo, select the style, and products in the sample set will be branded with your new brand assets. This allows you to evaluate Selfnamed services down to the last detail.
Now that you have selected your niche, created your brand identity and product line, it's time to start selling. You can sell in bulk or choose dropshipping. If you need help deciding which is the right option for your brand, check out this article here.
Get started today and become a skincare brand owner from the comfort of your home.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
