Everyone owns at least one white label product, often without realizing it. Take a look at your bathroom organizer, purse, or desk—you’ll likely spot one, even if it’s not obvious at first glance.

More and more brands worldwide are selling white label products as a smart way to grow their businesses. Have you thought about launching your own brand or expanding your already existing offer? Then white label products might be the answer you’re looking for!

Whether you're starting fresh or just looking for new product ideas, read this article to discover the 10 bestselling white label products that could be the perfect fit for your brand!

What are white label products and why sell them

Before we go through the top products, you might be wondering what exactly are white label products. To put it simply, they are products made by one manufacturer but sold under a different brand’s name.

This process is known as white label manufacturing. It allows businesses to sell ready-made products without the tedious process of handling production themselves and instead enter the market quicker. Unlike white label products, private label manufacturing involves creating products specifically for one company, allowing for more customization and brand control. That explains why selling white label goods has become an increasingly popular business model.

However, every business has two sides, and we also need to consider the customer's perspective. From their point of view, the same product is often available under a different brand at a lower price, making white label products a great option for those looking to save without compromising on quality.

Your success as a white label product seller largely depends on branding and product presentation. But there’s still some white label products that have proved themselves to be more profitable. These include skincare, cosmetics, and print-on-demand merchandise.

Definition of White Labeling

White labeling is a business model where one company manufactures a product or service, and another company sells it under their own brand name. This arrangement allows the selling company to offer a diverse range of products without the need to invest in the production process. Meanwhile, the manufacturing company benefits from the sales without having to handle the marketing and sales efforts. Essentially, white labeling enables businesses to focus on their strengths—whether that’s production or marketing—while leveraging the expertise of another company.

White label selling pros, cons, and challenges

White label selling simplifies the process of building a brand by removing manufacturing hassles. Brands choose the white label products that fit their needs, tailor the packaging, and get them on the shelves in no time. It’s an efficient way to offer high-quality, customizable products without the high manufacturing costs.

Private labeling allows businesses to customize products and maintain control over their brand, making it easier to stand out in a crowded market.

Sourcing white label items comes with lower risk, offers flexible growth potential, and frees up time to focus on building your brand since production is already handled.

Strong branding is key to standing out in the white label market. With multiple brands selling the same product, differentiation comes down to packaging, marketing, and the overall customer experience. What’s more, limited control over production means relying on a manufacturer to maintain quality, making supplier choice an important part of the process.

Advantages of White Labeling

White labeling offers several compelling advantages for businesses looking to expand their product offerings:

Flexibility in Product Offerings: White labeling allows businesses to diversify their product range without the need to invest in production. This flexibility enables companies to quickly adapt to market trends and consumer demands.
Reduced Upfront Costs: By outsourcing production, businesses can save significantly on upfront costs. This financial relief allows them to allocate more resources to marketing and sales efforts, which are crucial for brand growth.
Increased Profit Margins: With lower production costs, businesses can enjoy higher profit margins. This financial advantage can be reinvested into other areas of the business, such as product development and customer service.
Focus on Marketing and Sales: White labeling frees businesses from the complexities of manufacturing, allowing them to concentrate on building a strong brand presence and engaging with customers.
Partnership with Experienced Suppliers: Collaborating with experienced white label suppliers ensures high-quality products. These suppliers bring their production expertise to the table, helping businesses maintain consistent quality and reliability.

10 bestselling white label products

When starting a business, setting yourself up for success is key. While believing in your brand matters, some products simply sell better than others. By choosing the right white label products, you can create your own branded products that resonate with your target audience and build brand loyalty. Let’s explore 10 of the most popular white label products that are always in demand:

Face care products

Skincare isn’t one-size-fits-all. Different skin types have different needs, and face care products come in all forms to match. From simple moisturizers and serums to deep-cleansing face washes and exfoliators, there’s something for everyone.

White label face care products are a great choice in a market that’s always growing, with many cosmetics brands leveraging white labeling to offer tailored skincare solutions. The competition is tough, so finding the right manufacturer, one that truly aligns with your brand’s values, is crucial.

Whether you’re targeting beauty lovers, wellness enthusiasts, or anyone looking to upgrade their skincare routine, the right products paired with smart marketing can help you stand out.

Mugs and drinkware

Mugs and drinkware are everyday essentials, making them a practical and popular white label product. Whether it’s a go-to coffee mug or a reusable bottle for staying hydrated throughout the day, there’s no shortage of demand.

When designed well and made with quality, drinkware becomes more than just a functional item as it turns into something people reach for again and again.

T-shirts and apparel

A very popular choice is T-shirts and other clothing, such as hoodies, sweatshirts, and socks. Apparel is a staple in everyone’s wardrobe, making it a reliable white label product with year-round strong demand. Whether it’s everyday basics, statement pieces, or trendy designs, there’s plenty of room for creativity and branding.

With such vast options like prints, embroidery, and eco-friendly fabrics, brands can pick what suits them most and create products that reflect their identity and connect with their audience.

Body care products

Taking care of your skin doesn’t stop at the face—body care products are just as essential. From nourishing body butters and exfoliating scrubs to hydrating shower gels and soothing bath bombs, there’s a product for every routine.

Whether customers are looking for deep hydration, relaxation, or an energizing refresh, body care offers plenty of options for a variety of needs. Just like face care products, the market is competitive, but having clear goals and choosing the right manufacturer can make all the difference.

Accessories

By selling white label accessories, you can reach a wider target audience since you can offer a variety of styles and types. Whether it’s fashion, home decor, or tech, there’s plenty to choose from.

White label tote bags are a popular choice, offering a sustainable and customizable option that can enhance your brand’s market presence. Accessories offer a great way to reflect your brand’s theme or be customized to match the diverse personalities and styles of your customers, making them a versatile white label product.

Skincare bundles

Skincare is about finding the right product combination. That’s why skincare bundles are a popular choice, offering customers a complete set in one convenient package.

Whether it’s a set of daily essentials, an anti-aging collection, or a bundle designed for acne-prone skin, carefully assembled sets simplify shopping and make for thoughtful gifts. Offering bundles also encourages customers to commit to a full skincare routine, leading to better results while building trust and loyalty with the brand.

Pet care products

Just like humans, pets deserve good care too. Pet care products include a wide range of items, from shampoos and grooming tools to beds, toys, bowls, and other feeding accessories. Whether pet owners want to maintain their pet’s hygiene, support their overall health, or improve their daily comfort, having the right products makes all the difference.

As more people view their pets as part of the family, private label brands in the pet care sector continue to rise, offering quality products that meet the growing demand. This makes it one of the bestselling white label opportunities for those looking to enter the pet industry.

Hair care products

Taking care of your hair isn't just about looking good—it's also essential for overall hygiene and health. Hair care products are a part of everyone's routine, even if it's just shampoo and conditioner. Beyond the basics, there are hair oils, masks and serums, all designed to nourish, strengthen, and protect hair.

Just like skincare, hair care products are highly demanded white label products, but standing out in a competitive market requires quality formulations and strong branding.

Posters

Posters are a great way to add personality to any space, making them a popular choice for home decor and creative expression. As a white label product, they offer flexibility in design while remaining lightweight and easy to ship.

Since white labeling products like posters is affordable, outsourcing allows businesses to scale efficiently without managing manufacturing themselves. However, it’s important to ensure designs are original or properly licensed.

Candles

Countless new candle brands are entering the market every day. But it’s for a reason — the demand for high-quality, white-label candles is going strong. If anything, it has only grown over time.

Because of the high competition, success in this space depends on building a distinctive, well-defined brand. The candles you choose to outsource need to reflect your values, whether that means clean-burning wax, eco-friendly packaging, or ethically sourced fragrances.

With the right approach, your white label candle brand will go beyond selling products to becoming a beloved part of people’s daily rituals.

How to find a reliable white label manufacturer

A significant part of a white label business’s success depends on the white label supplier you choose, which is why it’s crucial to take the time to evaluate, compare, and select the right partner. Look for a supplier whose products align with your brand’s goals and mission.

Start by researching reputable companies—read customer reviews, watch video testimonials, analyze case studies, and evaluate whether the company has a trustworthy reputation. Transparency is key, so ensure they are open about their production process, ingredient sourcing, and certifications.

Beyond product quality, strong customer support is equally important. Your manufacturer is more than just a supplier. They’re a business partner, and smooth communication is what keeps everything running.

Another non-negotiable step is testing product samples before launching anything to your customers. This allows you to verify the quality firsthand and confirm that the products meet your expectations. If a manufacturer checks all these boxes, you’re likely on the right path to a strong and successful collaboration.

How to start a white label business with Selfnamed

Launching a white label business is more than just putting your name on a product. It’s about building a brand that people will recognize and trust over time. Before you start, you have to ask yourself two key questions: who is your target audience and what values will define your brand?

Once you have that foundation, you have to start working on branding. Strong online presence is essential for nearly any business, whether through your own website, social media, or platforms like Amazon and Shopify.

That’s where Selfnamed makes things easier. With a wide range of high-quality beauty and personal care products that can be customized to suit your brand, you can focus on growing your business while leaving the manufacturing to the experts. Selfnamed offers a range of white label services, from custom formulations to personalized packaging, making it easier for you to build a unique brand.

Start now

Selfnamed offers high-quality formulations and customizable packaging, giving you the freedom to create a brand that truly stands out. With the right approach, you’ll build a brand that earns trust, not just sales.

Design and branding

Design and branding are crucial in white labeling, as they help businesses differentiate their products from competitors. Key considerations for effective design and branding include:

Creating a Unique and Recognizable Logo: A distinctive logo helps establish brand identity and makes products easily recognizable.
Developing a Consistent Brand Identity: Consistency across all products and marketing materials reinforces brand recognition and trust.
Using High-Quality Packaging and Labeling: Attractive and durable packaging enhances the overall brand image and can influence purchasing decisions.
Ensuring High Standards of Quality and Safety: Maintaining high quality and safety standards is essential for building customer trust and loyalty.

Online Retailers and Marketplaces

Online retailers and marketplaces are excellent platforms for selling white label products, offering businesses a wide reach and the opportunity to establish a strong brand presence. Popular online platforms for selling white label products include:

Amazon: With its vast customer base, Amazon is a prime platform for reaching a large audience.
eBay: Known for its diverse product range, eBay offers a great marketplace for white label products.
Etsy: Ideal for unique and handmade items, Etsy can help businesses reach niche markets.
Shopify: This platform allows businesses to create their own online stores, offering flexibility and control over branding.
WooCommerce: As a customizable eCommerce platform, WooCommerce is perfect for businesses looking to integrate white label products into their existing websites.

By leveraging these platforms, businesses can effectively market and sell their white label products, reaching a broad audience and building a strong brand presence.

10 Most Popular White Label Products