12 Successful Shopify Skincare Stores For Your Inspiration
The skincare industry is booming, with the global cosmetics market size being valued at $426.4 billion in 2023. Considering the rapid growth rate, it's expected to reach $829.2 billion by 2033. For beauty brands, there are many opportunities up for grabs, like, skincare, hair care, grooming, fragrances, period care, and much more.
It's no secret that up-and-coming beauty brands, as well as already long-established ones, are turning to platforms like Shopify, to power their online stores. If you're looking to do the same, but don't know what to focus on exactly, we've got you!
We've compiled some examples of successful Shopify stores for your inspiration.
Glow Recipe
Glow Recipe, founded in 2017, is known for its vibrant, fruit-inspired skincare products. Their Shopify store features bright visuals and a user-friendly interface that effectively showcases their unique products. With a strong focus on natural, fruit based ingredients and strong brand messaging, Glow Recipe has built a loyal customer base. Largely thanks to their social media and influencer marketing activity.
Tatcha
Tatcha blends traditional Japanese beauty practices with modern skincare science. Their Shopify store is elegantly designed, highlighting their luxurious product line and storytelling approach. Tatcha's site emphasizes their commitment to clean, effective skincare.
Herbivore Botanicals
Herbivore Botanicals, founded in 2011, offers all-natural, cruelty-free skincare products. Their minimalist Shopify store design compliments their brand's ethos of purity and simplicity. Herbivore Botanicals has a strong emphasis on transparency and high-quality ingredients.
Drunk Elephant
Drunk Elephant has made a name for itself with its “clean-clinical” approach to skincare. Their Shopify store is vibrant and engaging, reflecting the brand's fun and quirky personality. The site is easy to navigate, with clear information about each product's benefits and ingredients.
The Ordinary
The majority of skincare enthusiasts are already familiar with The Ordinary brand. Their Shopify store is sleek and straightforward, much like their product packaging. Known for offering affordable, science-backed solutions, The Ordinary focuses on providing detailed information about their ingredients and formulations.
Summer Fridays
Summer Fridays' Shopify store, started by two beauty influencers, exudes a clean and fresh aesthetic. Their focus on clean beauty and transparency is evident throughout the site. The store is designed to provide a seamless shopping experience, highlighting their bestsellers and new arrivals.
Youth To The People
Youth To The People combines superfoods and science in their skincare products. Their Shopify store features bold imagery and a clean layout, emphasizing their commitment to sustainability and innovation. The brand's focus on plant-based ingredients is a key selling point.
Beard & Blade
Founded in 2007 in Australia, Beard & Blade prides themselves on excellent customer service, serving more than 300,000 customers since their launch. Beard & Blade offers products for shaving, hair care, beard care, and fragrances. Their main focus is on straightforward and speedy online shopping experience. Furthermore, a huge part of their customer experience focus is offering free returns for a full year from the order date.
OSEA Malibu
OSEA Malibu, founded in 1996, offers organic, seaweed-based skincare products. Their Shopify store is serene and elegant, aligning with their commitment to natural and effective skincare. OSEA's focus on sustainability and wellness is evident in their product offerings and brand story.
ILIA Beauty
Founded in Canada in 2011, ILIA Beauty is a clean beauty brand which uses Shopify to create a natural looking online shopfront which is reflective of their brand and its ethics. ILIA Beauty encourages consumers to see past elaborate packaging and focus on clean products which are designed to enhance skin's natural features. They also offer a points system on their Shopify store, where customers can earn points and exchange them for discounts and products.
True Botanicals
True Botanicals started as a brand looking to revolutionise the skincare industry, and address the need for toxin-free, natural skincare products which are clinically proven to outperform leading skincare brands. Their Shopify store offers a subscription service, which presents a monetary incentive to become a member of the client base. They also have partnered with the American actress, Jessica Chastain, as their celebrity brand ambassador.
Blume
Blume is a skin, body, and period care retailer focused on clean and gentle ingredients. Its main audience are girls and women of all ages looking to elevate their self-care routine and daily rituals. Each Shopify product page features key information like frequency of use, scent, skin type, instructions, key ingredients, and other complimentary Blume products.
These successful Shopify skincare stores demonstrate the power of a well-designed online presence. Whether it's through clean aesthetics, strong branding, or a commitment to natural ingredients, each of these stores has found a unique way to stand out in the crowded skincare market. Many of them also take advantage of the wide range of Shopify features to offer subscription services or truly unforgettable customer experience.
When choosing products to include in your skincare store, make sure to research currently trending skincare product ingredients, as well as branding and design trends. Take a look also at celebrity-owned beauty stores – how they are positioning their brand and what design trends they are favouring.
Use all of these examples as a source of inspiration for your own Shopify skincare store with Selfnamed!
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
