Retinol vs Bakuchiol: Differences, Benefits, And When To Use

In the quest for youthful and radiant skin, retinol has long been hailed as the gold standard in skincare. The irony in all of this, however, is that even though the revolutionary youth-enhancing active is a mainstay of drug stores and dermatologist offices, it still manages to mystify. And because of that, it's often underutilised or misused. 

More importantly, it's not the only “miracle” active in the skincare world. Alternatives, like, bakuchiol, are taking the world by the storm, leaving many to wonder – which is best suited for their skin and what exactly are the differences. 

In this article, I want to talk about retinol and bakuchiol, and dive deeper into the main differences, benefits and when they should be used.

What's retinol? 

Retinol is a vitamin A derivative that tackles concerns ranging from collagen production to fine lines and skin texture. It helps to increase skin cell production to improve issues like blocked pores, rough skin and ageing skin, as it increases collagen production. 

These days retinol seems to be everywhere, and many products include it as one of the ingredients, mainly because it's a “buzzword”. Unfortunately, the problem is that it often isn't used in concentrations that would be effective on skin. If it's truly necessary to tackle some skin issues, a doctor may prescribe stronger concentrations, which then can only be purchased in pharmacies. 

There are many concerns, where retinol-based products can help reduce the issues: 

  • fine lines and wrinkles

  • acne and acne scars 

  • melasma and hyperpigmentation

  • sun damaged skin

  • the appearance of large pores

  • uneven skin texture

  • stretch marks

  • psoriasis

However, one should not try to attempt to treat these concerns on their own, without consulting with a doctor first. 

There are, of course, downsides to retinol usage (otherwise, this would truly be a miracle cure that everyone stocks on their skincare shelves, right?). One side effect is that regular retinol usage can leave your skin excessively dry, flaky, and constantly inflamed. Another major turn off for many people is the phase called “purging”. 

Purging includes a surge of acne, rashes, flaking, and intense redness. While this extreme irritation may only be temporary, it's among the reasons why many people turn to retinol alternatives. 

What retinol alternatives are there? 

Let me just start by saying, that a retinol alternative is neither a retinol nor a retinol derivative. While retinol alternatives show similar anti-ageing and skin conditioning properties as retinols, they have an entirely different chemical structure to retinoids and are chemically unrelated. 

The most notable retinol alternative examples are plant-based bakuchiol, botanical vitamin A-like ingredients such as vigna aconitifolia (also known as the moth bean) seed extract, maclura cochinchinensis leaf prenylflavonoids, and nature-identical noreugenin, which is present in medicinal rhubarb. Most commonly, you will find bakuchiol, though. 

Bakuchiol plant
Source: eminenceorganicfarm.com

Bakuchiol is a botanical extract derived from the psoralea corylifolia plant. It's native to India, where the plant has long been used in Ayurvedic practices, as well as traditional Chinese medicine due to its anti-inflammatory benefits. But is it better or the same as retinol? 

Well, there have been many studies, where bakuchiol was proven to address signs of ageing, as well as minimise the signs of hyperpigmentation. Results have been indeed as significant as retinol, but without the flaking or irritation that comes with vitamin A use. Furthermore, bakuchiol has also been proven to stimulate collagen and aid in cellular turnover, making it a promising retinol alternative. 

Over the last couple of years, the popularity of bakuchiol has significantly increased. Since 2023, the interest in bakuchiol has grown by 35%, putting it at a current volume of 82k searches per month as of February 2024. So, if you're thinking about starting a skincare business, you ought to consider offering products with bakuchiol. 

Retinol vs bakuchiol 

There aren't enough scientific studies done, which provide a definitive proof of bakuchiol providing the same results as retinol. But so far it has shown the similar results with wrinkle and hyperpigmentation reduction as retinol users. While in all scientific studies retinol tends to slightly outperform bakuchiol, the users of the latter showed less irritation and flaking. 

To have a better overview of retinol and its most popular alternative, here are the pros and cons for both.  

How to use bakuchiol in your skincare? 

Bakuchiol, or retinol alternative, serum doesn't require a specific routine – it can be applied on the go. However, I suggest applying it in the evenings (2-3 times per week) to allow your skin cells recover over the night. If you want to see more impressive results, you may use it twice a day – morning and night – but remember that it may still cause some irritation and dryness at the very beginning. 

If using daily, you should see solid results within two months time. For some it might happen sooner, for others it might take a bit longer. 

While retinol isn't recommended during daytime, especially in summer, due to increased skin cell turnover making the skin more susceptible to sun damage. Bakuchiol, on the other hand, is stable in sunlight and isn't linked to increased sun sensitivity. Regardless which one you choose to use, you must wear sunscreen every single day

In Selfnamed catalogue you can find Natural Retinol-Alternative Oil Serum. It's specially formulated to address the unique concerns of mature, uneven, dull, dry skin, this serum is a luxurious elixir designed to elevate any skincare routine. Bakuchiol works harmoniously with Rosehip Seed Oil to diminish fine lines and reignite your skin's youthful glow. 


Both retinol and bakuchiol offer significant benefits for the skin. The choice between the two depends largely on individual skin type and tolerance. For those with sensitive skin or who are new to anti-ageing products, bakuchiol provides a gentle, yet effective option. And, being a fan of all things natural, I’d, of course, recommend, choosing bakuchiol. When incorporating either one of them into your skincare routine, consider your skin's needs carefully and introduce new products gradually. 


How To Start Your Own Skincare Line Using Selfnamed

Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:

  • Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.

  • Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.

  • Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.

Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.

There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!

Anete Vabule

Anete Vabule is a sustainability-driven professional and the driving force behind Selfnamed, an innovative platform revolutionizing the cosmetics industry by offering a self-service platform creating print on demand, sustainable and ethics-first cosmetics products. With a background in Economics from the Stockholm School of Economics in Riga, Anete has leveraged her expertise in Marketing and Finance to contribute significantly to the growth of MADARA Cosmetics, a pioneer in sustainable beauty. Passionate about creating high-quality, sustainable products, Anete is committed to transforming the cosmetics industry and promoting conscious consumption.

https://www.linkedin.com/in/anete-vabule-a19a4318/
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