Successful WooCommerce Skincare Stores For Your Inspiration
With the ecommerce landscape rapidly evolving, establishing a robust online presence is no longer a luxury, but rather a necessity for business owners. This means both, in terms of marketing and generating sales, as well as providing an online store, so you wouldn't limit your customers to physical sales only.
There are many established online store platforms, allowing entrepreneurs to build truly professional and cool shopfronts. Among the most popular ones are Shopify and WooCommerce.
WooCommerce is one of the leading solutions for many ecommerce enthusiasts. Mainly due to its large selection of features and possibilities to create unique and user-friendly websites. It's an open-source ecommerce plugin built for WordPress, with a year-over-year growth rate of 15%.
Woo is a great choice for businesses looking for a flexible and free (or affordable) option for building an ecommerce platform. If you wish to learn more about WooCommerce and whether it's the right option for your business, see our blog article here.
If you're considering starting a WooCommerce store, or want to do some tweaks to your existing one, but don't know what to focus on exactly, we've got you!
We've compiled some examples of successful WooCommerce skincare stores for your inspiration.
HD Dermo Cosmetics
HD Dermo Cosmetics focuses on offering skincare products that cater to various skincare concerns across different life stages. Their emphasis appears to be mainly on anti-ageing innovation, utilizing the latest-generation active ingredients and textures.
As for their website, HD Dermo Cosmetics provides a user-friendly interface and easy navigation with high-quality visuals. You'll find authentic customer testimonials and reviews, along with features in popular media.
Annmarie
Founded in 2008 by bloggers Annmarie and Kevin Gianny, who promote healthy lifestyle, Annmarie is among the best skincare stores built with WooCommerce. It's “wildcrafter skincare made with organic ingredients”, and their website embodies a green, nature-loving vibe.
It's a simple, user-friendly website, where product pages are complimented with customer reviews, video tutorials on how to use each product, testimonials from health specialists, and stories. While it may appear overwhelming for some users, the website offers everything in one place: from product information to blog (educational materials) on skincare and healthy living.
Peet & Pedro
“The most unlikely pair in the quest for Bueno Hair! is the brainchild of YouTube sensation Aaron Marino, aka Alpha M.” This Shark Tank featured brand is all about being quirky and authentic.
Peet & Pedro specialises in men's grooming products – soaps, shampoos, hairstyling products, fragrances, and more. The website is simple and straightforward, while also offering reviews, blog, affiliate programs, rewards, and other things.
Root Science
Inspired by Iceland and the Nordic botanicals, Root Science is probably one of the most popular WooCommerce stores. Root Science's products are mainly made of natural plants, purified clays, or nutrient-rich botanical ingredients, offering skincare products for various skin types. The website itself is often used as an example of an ideal WooCommerce store.
All products of different categories are sorted in a precise way, so customers can quickly find the items they're looking for. The website provides a lot of information, without overwhelming the user. There's a presentation of products, clearly showing product names and the main purpose for usage.
You'll also find digital gift cards, kits, blog, rewards and other things.
Sodashi
We said that Root Science is one of the most popular WooCommerce stores in general. Well, Sodashi is definitely the #1 skincare store on WooCommerce, receiving praise left and right.
Sodashi is an Australian brand, that aims to provide botanical extract skincare. The brand itself has been around since 1999 and was founded by Megan Larsen, who sought to create products she couldn't find for herself at the time. Those being, a 100% natural skin creams that wouldn't irritate her skin in ways other products tended to do.
The website contains a white background, while remaining the liveliness with product presentations, testimonials, articles and other things. The user experience is easy and straightforward, allowing a clear navigation, visually appealing layouts, and easy access to product information.
Frank Body
Frank Body started out as a humble coffee scrub founded in Australia by five friends and their mission to make clean skincare fun. All products are naturally derived and cruelty-free, and the majority of them are vegan.
The website is colourful and quirky. There are no large blocks of texts or an overwhelming amount of different categories. The product design is colourful, yet minimalistic, making the whole website appear clean and stylish.
Similarly to previously mentioned brands, Frank Body also showcases customer reviews and testimonials. They also offer loyalty programs and a blog.
Honourable non-skincare store examples
There are a lot of great WooCommerce stores out there, however, it's not always so easy to tell, which websites are created with WooCommerce. Nonetheless, to give you enough inspiration and ideas how to design your own skincare store, here are some non-skincare store examples, we think you should check out.
Osana: Natural soap and alternative to mosquito repellent for the entire family.
R.E.D.D Superfood Energy Bars: They prioritise functional ingredients to provide consumers with bars that taste and feel good.
Eco Kitty: High quality, kitty-approved toys and accessories designed and made in Britain from eco-friendly materials.
Henry J. Socks: Funky socks of the highest quality.
Kawaii Box: Cute Japanese kawaii items carefully hand-picked to ensure a lovely surprise.
StrandBerg Guitars: Known for pioneering ergonomic headless guitars.
H&M Group: Worldwide fashion and design enterprise.
Amundsen Sports: Top-notch and lasting sportswear that doesn't take itself too seriously.
Dineamic: An Aussie meal delivery service offering delicious, nutritious food designed by real chefs.
Leaf: All-metal razors that provide a plastic-free, environmentally-friendly way to shave.
Still looking for more inspiration? See examples of successful Shopify stores and celebrity-owned skincare stores next.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
