Shopify’s 100+ New Updates: Here's What You Need To Know
One of the leading e-Commerce platforms, Shopify, has recently launched more than 100 new features that will help you grow your business. We have gone over the list and compiled some of the most note-worthy features that you should check out.
Making Listings Has Never Been This Easy
Shopify claims that they have made the biggest upgrade to their platform’s foundation in 10 years. The new upgrade sees an increase in the product variant limit from 100 to 2000 per one product. While in skincare and cosmetics this might not be the most relevant of updates, it’s certainly a massive improvement for those with more complex product catalogues and lots of colours, sizes, and SKU options.
Something that might, however, be of interest to those in the skincare and cosmetics business, are the combined listings.
Image Source: Shopify.com
“If you’ve got a product that comes in multiple variations (like colour or style), buyers can now purchase any of them from a single product listing. Each variation will have its own description, media gallery, and descriptive URL,” explains Shopify.
Furthermore, the now improved product page will automatically apply standardized categories and category-specific product attributes across different variants, meaning that you won’t have to do it manually. It also means that your products will be easier to discover once published to social and marketplace channels.
Improved Customer Experience
You’ll also notice that the Shopify app has become faster, when it comes to loading speed, interactivity, and visual stability — 3 stats that actually can impact your store’s page ranking and, thus, your ability to make more sales.
Among other exciting news, there’s something called the Semantic search. A new AI-powered shopfront search feature, which gives the shopper’s more relevant search results that they’ll be more likely to buy.
“Someone might type “warm clothes for the winter” and the algorithm will recognize they’re looking for sweaters, beanies, woolen socks etc., even though they didn’t use those specific keywords,” explains the Shopify team.
Image source: Shopify.com
Other note-worthy updates
Reduced buyer completion time by 4 seconds on average with one-page checkout.
14 new APIs and updates to customize Shopify’s checkout.
More than 90 new apps that unlock powerful features like upsells, loyalty programs, post-purchase surveys and much more.
Image source: Shopify.com
Subscriptions app, which lets you set up and manage your subscriptions directly from your Shopify admin.
Ability to select a retail store as the fulfilment location.
Markets Pro, which will help you sell your products globally.
Improvements on Shopify Audiences.
Image source: Shopify.com
Shop Cash offers is now Shop Campaigns, offering estimates and analytics to maximize the impact of those dollars for your buyers.
Possibility to add recipients and send scheduled greeting and gift cards.
Customized receipts that match your brand.
New staff permissions for B2B orders.
New financial solutions and AI tools, like, Shopify Magic and Sidekick.
Two new products in the Shopify Capital program: Line of Credit and Term Loans.
You can see the full list of the latest updates here.
Want to start your own skincare line and sell on Shopify? We’ve got you! Click here to learn more about how to connect Selfnamed with Shopify.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
